Contemporary Media Relations

To celebrate RMIT’s 25th anniversary, we brainstormed an event capturing the creativity of students, staff, and alumni while honouring the university’s commitment to Vietnam, and we chose Reframing Vietnam. We developed a comprehensive press release and visual identity strictly following RMIT’s design guidelines for maximum authenticity. Aiming to meet industry standards, we expanded our scope beyond a standard press conference to include a curated media tour. Our focus on professional-grade execution ensured our work was not only distinctive but also selected to be showcased at an actual RMIT event (spoiler alert what you are watching is the result.